Australia's south west

In February and March 2025, we collaborated with Australia’s South West on a six-week content campaign showcasing the diverse landscapes, experiences, and hidden gems of Western Australia’s Great Southern region. Our role was to document and share the beauty of the region through engaging photo and video content, with a strong focus on nature, adventure, and authentic storytelling. From the rugged coastline of Bremer Bay to the peaks of the Stirling Ranges and the charm of inland country towns, we created a suite of content tailored for ASW’s partners, including Discover Great Southern and Great Southern Treasures.

As part of the campaign, we captured a range of regional highlights, such as an orca tour with Naturaliste Charters and a scenic helicopter flight over The Gap with Scenic Helicopters, producing reels, carousels, and visual libraries to support tourism promotion. We worked closely with the ASW team to align messaging across multiple channels, contributing both high-quality imagery and local insights that could be shared across their broader network. The project allowed us to help bring visibility to new experiences while supporting regional tourism through thoughtful, story-driven content.