The south west edge

We were commissioned to produce a collection of visual content for The South West Edge, a campaign designed to showcase the diversity and character of this iconic Western Australian road trip. The brief included creating a library of high-quality imagery and b-roll footage to support ongoing marketing efforts for key regions along the route. The campaign involved a mix of ready-made content selected from our existing archive, alongside newly captured visuals from specific destinations we were sent out to explore, including Rockingham and Hopetoun.

Each region received a tailored content package featuring 15 edited images and up to one minute of b-roll footage, with some experiences also shared through optional collaborative posts on social media. We focused on capturing the landscapes, attractions, and natural highlights that define each location, while ensuring the visuals could be used across various digital platforms to inspire future travellers. The result was a cohesive and versatile suite of content that supports the promotion of one of WA’s most scenic and varied travel routes.